In 2003 Manoj Bhargava's company, Living Essentials LLC, launched a product called "5-Hour Energy". By 2012, retail sales had grown to an estimated $1 billion. A March 2011 article in Consumer Reports reported that, according to a lab test, the caffeine content of 5-Hour Energy was 207 mg. (It is not clear whether the "Original" or "Extra Strength" product was tested.) The maker claims the product "contains caffeine comparable to a cup of the leading premium coffee". The directions on the 5-Hour bottle recommend taking half of the contents (103 mg of caffeine) for regular use, and the whole bottle for extra energy. A regular cup of coffee has less than 100 mg/250 ml cup. In 2012, Forbes magazine commissioned an independent lab to analyze the contents within full bottles of 5-Hour Energy. The findings showed that the regular strength 5-Hour Energy contained 157 mg of caffeine, whereas the Extra Strength version had a caffeine content of 206 mg. In December 2012, Consumer Reports published an article on 27 energy drinks including 5-hour Energy, which compared the caffeine content of the 27 drinks. Caffeine levels in 5-hour Energy are: Decaf (6 mg), Original (215 mg), and Extra Strength (242 mg). The publication also reviewed a double blind study and reported that "5-Hour Energy will probably chase away grogginess at least as well as a cup of coffee" and that "little if any research" indicated that amino acids and B vitamins would result in a difference in energy level.